Field reports from the bidstream.
The State of Programmatic Advertising in 2026
CTV bid density is up 38% YoY, contextual signal usage outpaces 3P cookies, and curated PMPs now move 41% of open exchange spend. Here is what changed.
Curated PMPs vs Open Exchange: A Buyer's Decision Framework
When to lean into private marketplaces, when the open exchange still wins, and how to measure incrementality across both surfaces without double counting reach.
Header Bidding Yield Tuning: 11 Configuration Mistakes to Avoid
From timeout drift to floor laddering and lazy-load misuse, the most common reasons publishers leave 18–24% of net revenue on the table — and the fixes.
Cookieless Targeting in 2026: What Actually Works
A field report from 240 campaigns across CPG, fintech, gaming and travel. Contextual + on-device cohorts deliver 92% of the lift of legacy 3P identity.
Inside the CTV Bidstream: Anatomy of a 92ms Auction
We trace a single CTV impression from ad-pod request to win notice. Latency budgets, dedup logic, and why server-side ad insertion changes the math.
Killing MFA Traffic: How We Reclaimed $11.4M in Working Media
A multi-quarter audit of made-for-advertising domains across our exchange and the supply-path optimization playbook we wrote off the back of it.