Documentation for the auction loop.
170+ articles maintained by our solutions engineers. Versioned alongside the bidder. If something is out of date, file an issue at [email protected].
Activate your seat, connect a DSP or publisher endpoint, and run your first auction in under 30 minutes.
Spec, request/response payloads, ADCOM, SupplyChain Object, GPP/TCF, ad-pod CTV.
Audiences, contextual segments, on-device cohorts, custom signals via the BYOD pipeline.
Pixels, S2S postbacks, attribution windows, MMP integrations, log-level export.
Pre-bid filters, IVT defense, MFA blocking, supply path optimization.
Invoices, payment terms, currencies, tax forms, revenue share calculation.
IAB specs, MRAID 3.0, VAST 4.2 / VMAP, native templates, weight limits.
REST API, OAuth 2.0, webhooks, Prebid adapter, sellers.json automation.