Never a better time to switch to Jellyfin: Plex increases price of Lifetime Plex Pass to $749.99

Today we’re announcing an important pricing update. Starting July 1, 2026, the price of a new Lifetime Plex Pass will increase to $749.99 USD.

When Plex first started, we were movie and TV fans who wanted to make something great for people like us. We chose to offer a Lifetime subscription early on because we knew many of our customers would rather pay a higher one-time fee for software that they can depend on every day.

We’ve considered eliminating the Lifetime Plex Pass in the past, given that recurring subscriptions help us sustain long-term development, but we know it’s still a valuable option for many in our community. So instead of retiring it, we’re keeping it available at a price that reflects the real, ongoing value of the software we’re committed to building and maintaining for years to come.

https://www.plex.tv/blog/new-lifetime-plex-pass-pricing/

[Original Reddit post](https://www.reddit.com/r/jellyfin/comments/1thnh41/never_a_better_time_to_switch_to_jellyfin_plex/)