What's up with Ontario and the Fords?

Doug Ford keeps on getting reelected, his brother was the mayor of Toronto despite the drugs and overall unseriousness... I mean why do people elect these guys? Is it for the memes and laughs?

I'm being totally serious when I ask this btw. What does the average Doug voter's rationale for getting this guy in office? Same with former Rob Ford voters. Who voted for Rob Ford? Why?

Edit: TLDR of the answers seem to be:
- Horrible effect of fptp, vote split between liberals, ndp and the greens
- Low voter turnout